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BEWARE GIMMICKS: Thornley’s electric car move might backfire

Just in time for Evan Thornley’s arrival in the space, consumer enthusiasm for hybrid/all-electric vehicles is “evaporating” due to collapsing oil prices and the global financial crisis. Toyota Prius sales in the US are down by nearly 50 per cent. At $140 a barrel, pumping petrol seemed an absurdly wasteful donation to the world’s worst dictatorships who sell the stuff. At $40, most folks seem willing to hold their nose and keep on truckin’.

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