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Death by numbers: Fairfax cactus, FHM flops, digital not delivering the dosh

A detailed analysis of circulation numbers and Fairfax’s own data dump shows their print editions are dropping like a stone and that digital audiences are growing fast but the revenue from them just isn’t there, yet. And almost certainly not quickly enough to save them. There is some horrible information in the pack for Fairfax including that only 5% of those who’ve downloaded their reasonably good Age and SMH apps use them every day. Their life-raft is leaky.

The recent crop of data also shows lads mag FHM (which has pics of women) is probably not long for this world, although Mens Health (which has pics of men) is holding up well.


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