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DROP DEAD: The Age’s message to country Victoria

TheagedmortAs of tomorrow, The Age won’t be including the once-monopoly real-estate supplement Domain in its “early edition” that is distributed to its dwindling number of readers in country Victoria.

The Herald Sun has always been a strong performer in the country with this change the final insult for country readers of The Age.

The spiral of death continues for The Age, with their circulation czar Liz Earl’s admission that “economic pressure” is behind the change, confirming media industry gossip that The Age is in serious economic difficulty, with its closure not so much a question now of if but when. One broker following Fairfax stock closely says the consensus view is that The Age broke-even last year but that it will probably lose money in 2012.

Apparently, their Sydney equivalent, the Sydney Morning Herald is doing much better, with Fairfax hoping they can hang on to a viable business there while all but consigning The Age to the wheelie bin of history.

With the Age’s hacking scandal lurking like a bad smell over the ailing masthead, if it continues to get worse with possible parliamentary hearings and prosecutions, Fairfax management may well reach the same decision that News Corp did about News of the World, that they might be better off without it. NOTW was easily the best newspaper of its kind in the world and was massively profitable so it was a tough call. The Age by contrast is in seriously bad shape, with their much-vaunted ethics now the subject of great ridicule and the rivers of gold that sustained their huge editorial spend all but dried up.

A decision to close The Age, while embarrassing and ugly in many ways for Fairfax management, could happen much sooner than anyone realises if the profit numbers are as bad as widely speculated and if the hacking scandal gets much worse. Their end is nigh.


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  1. yeah because people out in the country are really going to be keeping an eye on trends in the Melbourne property market each week …

    Posted by horace | January 6, 2012, 13:09
  2. Thank God for the ‘Herald Sun’ I use it every morning to wipe those rampant loose stools off my rectum. This is the true worth of the ‘Herald Sun’.

    Posted by anon | January 6, 2012, 14:15
  3. The age has been of little use to country folk since they sacked catherine deveny.

    Posted by Reds are better in bed | January 6, 2012, 17:18
  4. Like the Herald-Sun the Age peddles lies and hatred and so their demise, if it were to happen would probably be of benefit to many, unless of course this benefits the Murdoch rag, in which case a bad Age may be better than none at all!
    Either way, neither rag deserves the amount of government support via pair advertising and advertorials they get at present – that is the real scandal!

    Posted by WHISTLEBLOWER | January 6, 2012, 17:55
  5. All this after the geniuses who publish The Age ripped-off customers over the Christmas and New Year weekends by issuing The Saturday Age on Friday, modifying the editorial pages on Saturday, including the same sections and charging $2.70 each day. Is it any wonder that I now read The Australian and welcome not having inner-city green crap rammed down my throat!

    Posted by Far Rightie | January 6, 2012, 18:55
  6. Brother Abbott please return from your sabbatical on the double, as we have much joy to arise at St Chesters with their choir boys.

    Posted by Cardinal Pell | January 6, 2012, 19:13
  7. Age employees, tick tock goes the clock…..

    Posted by Anonymous | January 7, 2012, 0:43
  8. I was at a barbecue about three months ago and a young Age reporter was another guest. She was saying how proud she was to work there, but she was worried because the paper was “too corporatist”. Yes indeed, she thought it was too right wing! Her said the Age had to stay “progressive” to balance the Herald Sun and ABC!

    Fill a business with dills like that and it’s all over.

    Posted by Chop scoffer | January 7, 2012, 15:37
  9. When the Age goes belly up could they take hapless Ted Baillieu with them???? The Premier is not doing so well now that ordinary folk have worked out he’s a nutbag and a moonball.

    Posted by BlueLibs | January 7, 2012, 23:08
  10. Baillieu is nothing more than a stuck up toffee greedy #unt. I so hope the lowlife cops a big terminal dose of cancer, for he is nothing more than dirty lowlife dishonest scum.

    Posted by Victorian | January 7, 2012, 23:23
  11. I just love Friday’s Herald Sun. It’s thicker and gives me a thrill down there…if you know what I mean

    Posted by Anon | January 8, 2012, 8:15
  12. Worry not BlueLibs,
    Baillieu will be gone within 12 months.Every comedy show has an end. This one can’t come soon enough.

    Posted by Truthisme | January 8, 2012, 16:30
  13. Why does everyone who knows him call Ted B a moonball???????????????

    Posted by Long Gone To Sydney | January 8, 2012, 17:05
  14. How much did Ted Baillieu and Tony Abbott pay for that advertisement on the front page of yesterday’s Sunday Age?



    Posted by Korn | January 9, 2012, 14:33
  15. Brother Abbott please be careful whilst you are parading around the surf in your togs. The young choir lads at St Chesters need your service now and into the future, you are too valuable to lose to a white pointer.

    Posted by Cardinal Pell | January 9, 2012, 20:38
  16. O dear, it seems that grub Burnside QC is at it again impersonating Cardinal Pell.

    Posted by Burnside Watcher | January 10, 2012, 11:29
  17. WHen The Age goes belly up, I just hope that my very close friend Royce Millar does not get into too much trouble for his help with trying to bury Business First and that awful Inga Binga , Boofa and dirty Donna who I was very keen to see swept out of my way.

    I just hope royce’s computer and phone records don’t get checked which could be bigger problems for me than getting those Mordialloc liberals to back me over that has been Steve hartney who still keeps sniffing around me seat!

    Posted by Wenchy | January 10, 2012, 21:15
  18. Hey Anon, don’t forget to pull your head of your rectum before wiping off the stools.

    Posted by Last word | January 11, 2012, 9:29
  19. Thanks BlueLibs, the Guyman is just waiting around the corner.

    Posted by Anonymous | January 11, 2012, 17:30
  20. Hey Wenchy I’m whistling!
    I’ve heard from a reliable source you’ll drop em for a ‘whistle’.

    Posted by Punchy Screwloose Shaw | January 11, 2012, 19:59
  21. The Age will go the way of The Argus. Fairfax will then publish the Sydney Morning Herald in a Melbourne edition known as the Melbourne Morning Herald or even more rudely as The Melbourne Age. There will be a small tabloid section wrap-around the Business section for the Local news. This will reduce the Melbourne staff to a bunch of local journalists.

    Posted by Giuseppe De Simone | January 12, 2012, 20:52
  22. Vexnews is looking just as moribund as The Age.

    Posted by Anonymous | January 12, 2012, 21:11
  23. The Argus died and The Age got the real estate classifieds. Without them, it would have died too.

    Posted by Giuseppe De Simone | January 12, 2012, 23:26
  24. ZZZZZZZZZZZZZZzzzzzzzzzzzz

    Posted by Martian Ferguson | January 19, 2012, 8:22
  25. The Age is too big to read on the train.

    Posted by Anonymous | January 19, 2012, 18:55
  26. The sleeper train to Sydney has a table to read a newspaper on when I travelled on the Southern Aurora in the late 1980’s. This was the last time I travelled on a train and that was because of a airline strike caused by Bob Hawke and other like Sir Peter Ables (now deceased) who could not run and airline if he tried. The last time I flew on an aeroplane was in 1987. Why leave Melbourne as its the world most livable city

    Posted by Adrian Jackson | January 19, 2012, 19:46
  27. Brother Abbott these Christmas holidays brings us so much joy as all of St Chesters eager choir boys are here with us.

    Posted by Cardinal Pell | January 19, 2012, 23:18
  28. Jew-hating Basil Fawlty wannabe Adrian Jackson spews:

    and other like Sir Peter Ables [sic] (now deceased) who could not run and airline if he tried.

    I’m not sure how a deceased could run an airline, but even his decomposing body is probably benefiting more people than you are alive.

    Oh, and that would be Abeles (you can call him Sir Peter) and can be added to the list of things you know nothing about. You always have resented successful Jewish people, haven’t you Adrian?

    Posted by Dan Lewis | January 20, 2012, 10:36