Editorial

GREENISTAS: News Corporation goes enviro

VEXNEWS has been invited to nominate entries for the News Corporation Green Awards.

You too can join in the fun by suggesting possible entrants by clicking here.

The initiative is part of the Chairman’s move – in conjunction with Richard Branson and other private jet users – to be seen as environmentally conscious.

VEXNEWS is especially impressed by the presence of lady bird beetles and some very meagre looking plants in a pot as part of the promotional material for the awards.

In the Green Hero category, Tim Blair is clearly the stand-out, the Daily Telegraph opinion editor and blogger par excellence who has punctured more green myths than bike tyres get punctured in the Sunshine Village cinema car-parks on a Friday night.

Junior Green hero is Mary Bolling, a young Herald Sun scribe whose environmentally sensitive tatts have inspired a generation. Some also thought her choice of companion showed she was a little green.

An award for Green invention is surely deserved by former Sunday Herald Sun editor Alan Howe who excels himself in a weekly column. In one column Howe seemed to be jealous with rage that bloggers and new media were having all the fun. He even went so far as to argue that journalists should be jailed for holding his mates – like ultra-leftist political candidate Les Twentyman – to account for their luxury lifestyles. Very inventive. but many colleagues thought quite outrageous hypocrisy.

Wapping, home of News International’s patriotic and unionised printing presses in London, surely deserves an award as Green Town, due to its tremendous commitment to paper recycling.

A considerable scientific breakthrough in the climate change debate has been the seven charts of Andrew Bolt, published in the Herald Sun and other News publications which demonstrated that global warming appears to have stopped and is in decline.

BSkyB is NewsCorp’s most magnificently green business measured in greenbacks. Once a huge loss-maker when two separate companies BSB and Sky, when merged it is a monumental cash machine pumping out an profit of 815 million pounds in the year ending 30 June 2007.

Environment 2.0’s natural winner is MySpace, as it’s the definitive web 2.0 business, although some think Rupe might have paid too much for something that Facebook may make extinct.

Clearly the best Australian invention in the climate change category has been the Furphy defined as:

Australian slang for a rumour, or an erroneous or improbable story.

The Hun’s Editor in Chief Bruce Guthrie – a refusenik from the The Age’s evil empire – clearly aspires to the Green lifestyle with the new emphasis on lifestyle supplements in the paper that are lining bird cages from Endeavour Hills to Caroline Springs.

Occasional Hun columnist and political candidate Les Twentyman can clearly do better. Being more specific would require a book. In the meantime, we suggest Andrew Landeryou’s blog for more details.

© 2008 VEXNEWS 2010©.