// you’re viewing...

Asides

Better Place rival says Thornley’s venture was always doomed

The boss of a rival firm to Evan Thornley’s corporate catastrophe, Better Place, says the strategy was fatally flawed from the get-go:

ChargePoint Australia chief executive James Brown said he couldn’t comment on Better Place’s problems.

“Their business model is different to (sic) ours,” Brown said on Tuesday. “ We really couldn’t offer any comment whatsoever.”

He said, however, while battery swap technology could work for “high-volume, high-turnover fleets” – such as taxis, which were built with stronger parts because of their heavy workload – it was not suitable for ordinary passenger cars, which were unlikely to be manufactured to withstand the repetitive strain that would come from the frequent replacement of equipment like a battery.

“The engineering for high-volume, high-turnover fleet cars – taxis – is such that it is more able to accommodate the higher engineering specifications of a car that has a battery pulled out 5000 times over a 10-year life span, whereas your normal everyday consumer car is not necessarily engineered using the same heavy usage componentry,” Brown said…

Discussion

Comments are disallowed for this post.

Comments are closed.

VEXNEWS Archive

January 2018
M T W T F S S
« Jul    
1234567
891011121314
15161718192021
22232425262728
293031