It is estimated that over 20 million people in Australia use business directories each month to find local flooring products, services, and businesses. Currently, a local business cannot just post its NAP. Before appointing a business for their services, local customers need a thorough description of their company opening hours, prices, and even how they appear.
This extra information is provided to be added to the business listing in online business directories as well as the various free business directories. Local businesses are the ones who capitalise on this opportunity the most and are reaping the benefits of gaining new clients.
For example, in the Bleen online directory, local businesses upload their detailed information along with relevant keywords. So that when customers type in the keywords, the matched business reflects on the age and local businesses, or customers can contact them directly.
Therefore, you need to generate numerous business listings across various directories if you want to increase your organic reach and have your company appear in these local searches. However, there are certain tips to use to boost your appearance on online local listing.
Find the Right Online Directory
It is just impossible to track down and complete a profile for every business directory available. Making online listings on only the most relevant directories offers a compromise between the most organic reach and zero local SEO. Popularity and relevance are two separate concepts that you can use to define your brand.
- Standard directories, like Google and Yelp, are popular, widely used, and receive a tonne of traffic.
- Relevant directories include those that are particular to your industry (such as those for flooring) or the kind of services you offer (e.g., sanding, polishing, etc).
Flooring Domain is an industry-specific online directory. They have a list of flooring and carpet companies in Australia. These companies provide extra details other than NAP+W, like images, services they provide, quotations, etc.
Add Detailed Information
Once you’ve decided where to list your company, you need to decide what information you want to provide about it. Every local business listing should include its website, address, logo, and operating hours. Customers should be able to easily contact you, locate you, and anticipate when they will arrive to make a purchase. Beyond the basics, you must write an engaging description of your company that gives potential customers a reason to call or visit.
Keep Updating Information
Ensure to update all your listings whenever your locations, business numbers, website, or other forms of contact information change. You don’t want potential consumers contacting a disconnected number or visiting a vacant building. This may lead to losing clients, but it could also harm the reputation of your company.
Get Reviews Online
Online user reviews are a vital component of most directories. You’ll encounter both positive and negative reviews as a business owner. Naturally, you want most of your reviews to be favourable so you can maintain your business’s reputation. However, negative reviews can also be useful. A few negative customer reviews might add authenticity to your company profile.
You can ask someone to post an article or review a blog about your flooring services or products on Industry Link Online. This website is known to provide business news and updates about start-ups and small businesses in Australia.
While the online listing is important, consistency is also important. You can gain or lose customers depending upon the kind of information you provide and the kind of service you provide.