The most important benefits of app store optimization include visibility and exposure in the app store, better search by the most important and relevant users, increased organic downloads, lower user acquisition costs, and ongoing growth. further, the rapid growth and conversion rate in the global audience.
App Store Optimization is essential if you want to get your app in front of the right users. Many people say that promoting your app is the most effective marketing strategy for mobile apps and games.
Here’s how you can benefit from App Store Optimization and what the results are:
Improve Visibility In The App Store
To download your app, users need to be able to find it. So no matter how good your app is, if it is not discovered quickly, you will not be able to improve the number of installs.
It is always seen by high-ranking and important officials
It’s not enough for your application to be found; it needs to be found by the right users – users looking for apps like yours. An app store helps you attract the right users because it associates your app with relevant keywords. These are the search terms that people will use to find your app.
Increase Sustainable Organic App Downloads
A good ASO strategy will increase your organic traffic and ensure long-term results. When people search for keywords related to your app, the search results contain your app. Regularly working on your ASO will ensure you maintain a high ranking.
Reduce user acquisition costs and benefit from continued growth
Instead of investing in advertising, you can reduce user acquisition costs by focusing on organic growth and ASO. This not only saves you money but also makes you grow.
Increase App Placement And Conversion Rates
There are different ways to monetize your app, such as in-app advertising, in-app purchases, and subscription models. Therefore, many of you may decide to run an ad to attract more users and revenue. But if your app listing page doesn’t convert and convince users to download your app, your ad spend will be wasted.
Remember that app store optimization involves improving conversion rates and getting users to click and download the app. It doesn’t matter whether it’s a game that you’d find at a site like Black Lotus online casino, a chat service, weather or media-based app, your aim is to get people to download it.
Reach A Global Audience With Your App
By making your app available in other languages through an app store optimization process called app localization, you can bring users around the world to your app.
Steps for App Store Optimization
There are a few important steps to ensure your app is optimized for the App Store.
- Use appropriate keywords
You will need to know the keywords your potential customers are searching for and the keywords your main competitors are using. Combining keywords with your customer’s needs will help them find your app faster in the App Store.
- Improve your title and description
Focus on writing a name of fewer than 25 characters so that the entire name can be seen on the application’s browser screen. Once you have chosen your name, try searching for your application. If there are thousands of results, your name is not creative enough.
- Add icons and beautiful screenshots
Choose an easy-to-understand and memorable app logo for your brand. Try using different colours than your main competitors to eliminate confusion among potential customers.
- Add a video
Adding video to your app page can increase downloads by as much as 35%. This significant increase is more than increasing your score (15%) and your exposure (30%).
- Create backlinks
To build the best backlinks, your application should be active on websites that match your application and the algorithm standards that Google currently allows.