Webinars are proven marketing tools for reaching and engaging audiences—in real-time or on-demand. In fact, they are a primary tool to build partnerships and trust with existing audiences while easing your services or products into the minds of potential consumers.
As if all these perks aren’t reasons enough to delve into webinars as a part of your video marketing strategy, here are a few more.
You’ll Increase Your Content Library and Become a ‘Resource’
Viewers and readers love cataloged video content, and so do web-crawlers. Content creation is crucial, and webinars can be transformed into emails, blog posts, white papers, etc. Repurposing content is not only cost effective, but it doubles and triples your content library.
Transforming webinars and multi-purposing them gives site visitors and customers a new experience—and reasons to come back.
Essentially, your site and webinars can begin gaining notoriety as a ‘go to’ resource for information in your niche, which will gain you new customers and establish your company as an industry leader.
Webinars Generate Higher Quality Marketing Leads
Just by registering for a webinar, a potential client has demonstrated interest. That’s a video marketing lead right there!
However, their attendance further shows interests, and if you can get the audience engaged during the session with Q&As, surveys, polls, and so on, then you can gauge their level of interest even further.
This helps you in marketing to the right people at the right time, which saves you time and money while keeping as many parties as possible moving through the funnel.
Drive Engagement and Expand Audiences
Webinars can be viewed almost anywhere in the world, so your audience potential is limitless. However, the competition is stiff for consumer’s attention and webinars can be engaging and exciting versus simply reading a blog or white paper.
Get participants involved, because you’ll have their attention during the session. Make the most of it by discovering where they are on their buying journey.
If you need help with incorporating webinars into your video marketing strategy, there are professionals out there to help get the results you want.